Lecture 7: Analogue to Digital

This lecture reinforced the relationship between design and technology. How the constraints of particular digital printing technologies: from post-script for printers, desktop layout programs, data restrictions. As much as it had on analogue and traditional printing such as: lithography, screen-printing, and movable type.

These constraints define the look of graphic design, whether it is the limited colour of screen-print and letterpress for quick turnaround, or even the typical misprint of cheap off print comics with their misaligned dots.

I’m going to briefly look at how it has impacted on website design.  The original grid was due to the constraints of HTML, with its tables, and nested tables, and nested, nested tables. It was also due to bandwidth limitations, what typefaces where present on the viewers machine. Styling type was also restricted to bold, italic, underline. With some basic JavaScript for interactivity.

Then along came CSS. An lo, the web became so much prettier, code became neater, and options for placement of text and images was no longer restricted to a table. Now there is HTML5,  Which came about long after I stopped designing for the web, and is something I should look into again.

From this:

to this: