Lecture 4: International Typographic Style

The Swiss Style originated in the 1940s, and incorporated elements from Bauhaus, De Stijl and The New Typography. Features included sans-serif typography, simple colour palettes, readability, grids and asymmetrical layouts (flush left, ragged right), and layering elements. It emphasised visual communication by montaging photography with typography.

Helvetica (Image source: Budrick, C 2015, Swiss Style: The Principles, the Typefaces & the Designers)
Akzidenz-Grotesk (Image source: Budrick, C 2015, Swiss Style: The Principles, the Typefaces & the Designers)

 

 

 

Ernst Keller
Werkstatt Arbeiten der Bewerbeschule Zuerich
1927, MoMA

References:

Budrick, C 2015, Swiss Style: The Principles, the Typefaces & the Designers, <http://www.printmag.com/typography/swiss-style-principles-typefaces-designers/>.

Trantula 2011, Swiss Graphic Design, <http://swissgraphicdesign.blogspot.com>.