The establishment of graphic design for social and the beginning of propaganda. Propaganda was simple, direct. Often a figure who would represent a nation (John Bull, Uncle Sam) or symbols of the nation (Liberty, Spirit of Australia) or ideals (the sweetheart, brave soldier, worker, family). It attempted to invoke basic responses (guilt, nationalism, fear). This dissemination of symbols occurred not only through posters, but also newspapers, film and postcards. There was a growing awareness of design and how it relates to message including information design.
The lecture also related how particular design movements were linked to propaganda and technology. For example: Constructivism had an emphasis on art and idealise labour in Soviet Russia. Constructivism also shows the impact of technology (screenprint) on design.